It’s bewildering how slowly companies are adapting to changing gender roles. Coming from the toy industry, I was disappointed to learn how gendered “boys” and “girls” products are embedded into organizational structure at many manufacturers and retailers. Moving towards a gender-neutral approach will likely require a significant mind shift and departmental changes.
Should kids’ brands ditch the gender divide? (Study)
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It’s bewildering how slowly companies are adapting to changing gender roles. Coming from the toy industry, I was disappointed to learn how gendered “boys” and “girls” products are embedded into organizational structure at many manufacturers and retailers. Moving towards a gender-neutral approach will likely require a significant mind shift and departmental changes.
Wednesday, October 12 @ 7:40 am |